YOU'RE BEING WATCHED
INSIGHT: Technology is advancing at an alarming rate, and nobody knows the heights it has reached thus far.
SOLUTION: Amplify the eerie sensation of the technology used in Black Mirror, because after all, these horrors could soon become reality.
Subway Billboards
Using location settings through MTA’s wifi, Black Mirror is always watching.
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Upon entering subway stations, billboards with beacon technology prompt you to check your phone as you simultaneously receive a push notification.
As users open the notification, they see themselves targeted on a live subway surveillance camera while within the sensory zone.
City Surveillance
Black Mirror branded their logo on security cameras throughout the city reiterating that they see everyone and everything, all the time.
Black Mirrors
A second opinion whether you want it or not.
Using smart mirror technology, Black Mirror tracks customers entering dressing rooms and reminds them that they’re always being watched— even in the most personal places.
By tracking user’s cookies and searches on Google, Black Mirror will have personalized pre-roll ads on YouTube.
Pre-roll
Outdoor
