CRAFT YOUR VENGEANCE
INSIGHT: Vengeance can drive people to achieve tremendous goals— like Jeppe Jarnit-Bjergsø creating his brewery,
Evil Twin, entirely out of spite for his twin brother.
SOLUTION: Rally beer drinkers around the fiercely independant Evil Twin to get back at the big, soulless brewers.
Spite
It drives us.
Gets us to take action.
Lets us face all the insults and snubs with two middle fingers and a
“Fuck off.”
It pushes us to the extreme, to the limits of all that is decent.
It can lead us to greatness or to the bottom of a beer glass.
Spite is our most powerful emotion and begs us to take our
sweet revenge.
For payback.
For satisfaction.
For the chance to screw over all the assholes in your life.
It’s time you got the last word and proved you’re no one to fuck with.
Don’t take shit. Never apologize.
Craft your vengeance.
